[Mario 3] Gargling Scream During Airship Fall & Return to Start, Kiki Rara Vivi

While playing Super Mario Bros. 3, Kiki Rara Vivi lets out a long scream during a fall in the airship stage that sounds like gargling ('ugai'), causing viewers to erupt in laughter. She gets sent back to the far left of the stage, triggering a flood of 'Iki Sugi!' and 'This is bad!' memes.